Get to Know Us

Bô Saigon began as the creative journey of two friends, Tina Riehle and Ina Stas, who met in Saigon, united by their shared love for lifestyle and design. While Ina Stas played a pivotal role in the early days of Bô, she is no longer actively involved in the business.

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Today, Tina Riehle leads Bô Saigon, bringing over 25 years of global experience to the brand. Having lived in Shanghai, China, the US, Germany, Poland, France, and for eight years in Ho Chi Minh City, Vietnam Tina has developed a rich, multicultural design sensibility. Now based in Dubai, she channels her passion for fashion, architecture, and design into creating the luxurious bath textiles Bô Saigon is known for.

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In addition to Bô Saigon, Tina also co-founded "Tinkalu - Treasures for You" with her friend Eva Conrad. Tinkalu operates an online shop in Europe, where they not only offer beautifully curated home décor pieces but also proudly distribute Bô Saigon's exclusive bath textiles. This partnership allows customers across Europe to enjoy both brands, merging elegant design with everyday luxury.

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Together, Tina and Eva continue to expand their vision, blending global inspiration with timeless design to enhance the beauty and comfort of daily life.

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